Why Trademarks Matter: Part II

Why Trademarks Matter: Part II

Read Part I of the series here, where I discuss the origins of the use of trademarks. Part II: Trademark Laws & Federal Registration The laws of the United States originated from the English common law system. English criminal and civil laws were either: 1)...
Why Trademarks Matter: Part I

Why Trademarks Matter: Part I

The Trademark’s Origin Story If you are a business owner, you most likely deal with an extensive portfolio of trademarks, or at the very least, have a faint understanding of what a trademark is. But why are trademarks a valuable business asset, worthy of...